VIETRI
Sue McGhee was employed by VIETRI as their Creative Director responsible for the development of the VIETRI brand, the design and production of internal and external web, print, sales and marketing materials and creative direction and execution of all photography for both online retail and wholesale websites and printed 300+ page catalogs.
Tomsuey was commissioned with the creative talents of Tom McGhee and his crew to photograph all the new2010 and 2011 new product collections for the VIETRI print catalog and online e-commerce website creating both glamor advertising imagery and product shots. |
In her time with VIETRI, Sue initiated a new updated cohesive design strategy to help VIETRI redefine and enforce its Brand through a new website, innovative new media promotions and the 2011 catalog redesign as well as implementing design templates for all retail HTML promotions. Sue achieved an increase in business and brand awareness with an aggressive low cost marketing strategy in a downturned economy.
Sue in her capacity as Creative Director created the photography concepts, produced and helped style the glamor shots as well as sourced all the locations.
Sue was also responsible for directing the promotional advertising campaigns and national event promotions to creatively maximize brand awareness in the most economic way possible for VIETRI and VIETRI's 2000+ retailers. |
