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G'Day USA: Australia Week G’Day USA: Australia Week is a festival that showcases the best of Australian culture, business and tourism. With over 15,000 participants in 2008, it is now the largest annual foreign country promotion in the United States. For five years, Australia Week has brought Australian food and wine, travel, film, arts, culture, fashion and business to a US audience. The objective of Australia Week is to demonstrate Australia as an innovative, high growth, sophisticated economy, with leading edge research and technology in products, goods and services. The program highlights Australia’s economic credentials as a desirable place in which to do business and invest, source goods and services.
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Tomsuey has been working with Australia Week for the past 3 years, starting in January 2007 when the festival first came to New York. Tomsuey now designs for both Los Angeles and San Francisco as well as New York and various satellite events throughout the festival. We provide design and production for all printed and online marketing and collateral, including awards, event programs, posters, banners, mainstream media advertising, website maintenance and consultation with outside event production agencies. Tomsuey was also asked to revamp the overall look of the G'USA branding and introduce a new contemporary website that could grow and evolve with each new festival.
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Case Studies
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